Use Cases

Document works for every industry

Whether you run a café, a clinic, a gym, or a hotel — if you serve customers, you need to know what they think. Here's how businesses like yours use Document.

🍽️

Restaurants & Cafés

Know what customers think before they leave a review online

For restaurants and cafés, reputation is everything. One wave of negative online reviews can take months to recover from. Document gives you a chance to hear customer concerns directly — and fix them — before they become public.

How Restaurants businesses use Document

  • Table cards with a QR code so customers can give feedback right after eating
  • Printed receipt footers with a short URL for post-visit feedback
  • Counter posters at the coffee pickup point in cafés
  • Weekly dashboard reviews as part of the Monday management meeting

We set up Document in 5 minutes and had our first feedback response within an hour. Now we review the dashboard every Monday morning — it's become part of how we run the restaurant.

Sarah K. Café Owner

Suggested categories

Food qualityService speedStaff friendlinessAmbience & noiseValue for moneyCleanliness

Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.

Start free for Restaurants
🏥

Healthcare & Clinics

Improve patient experience and build lasting trust

Patients who feel heard are more likely to follow treatment plans, return for follow-up care, and recommend your practice. Document helps clinics, GP practices, dental surgeries, and physiotherapy centres understand the patient experience without creating administrative burden.

How Healthcare businesses use Document

  • Anonymous QR code posters in waiting rooms — patients scan while waiting
  • Reception desk cards handed to patients on check-out
  • Post-visit link sent by text or email 24 hours after an appointment
  • Dashboard monitoring for patterns in wait time complaints or communication clarity

The real-time dashboard is a game changer. We caught a recurring complaint about our appointment booking process and fixed it within a week. Patient satisfaction scores improved measurably the following month.

Dr. James O. Clinic Manager

Suggested categories

Appointment bookingWait timeReception staffConsultation qualityCleanlinessOverall experience

Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.

Start free for Healthcare
🛍️

Retail Stores

Understand the in-store experience and reduce silent churn

Most unhappy retail customers don't complain — they just don't come back. Document helps you capture the feedback that would otherwise disappear. Whether you run a boutique, a pharmacy, or a multi-location chain, understanding the in-store experience gives you a real competitive edge.

How Retail businesses use Document

  • QR codes at the checkout counter for immediate post-purchase feedback
  • Fitting room cards inviting feedback on the browsing experience
  • Dashboard filtering by day of week to identify staffing-related patterns
  • Monthly team briefings using aggregated feedback data

Our team loves the QR code posters. Customers actually scan them — we get 20–30 responses a week without any follow-up effort from our side.

Priya M. Retail Operations Lead

Suggested categories

Product selectionStaff helpfulnessStore layoutCheckout speedCleanlinessValue

Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.

Start free for Retail
🏨

Hotels & Guesthouses

Catch in-stay issues before they become one-star reviews

Online reviews on booking platforms can make or break a hospitality business. The problem is that guests often don't mention issues until they check out — and by then it's too late to fix them. Document lets guests share concerns mid-stay, giving you the chance to respond and recover the experience in real time.

How Hotels businesses use Document

  • QR code card placed in each room alongside the welcome information
  • Check-in desk card inviting feedback during the stay
  • Check-out feedback link printed on the bill or sent via email
  • Dashboard monitoring for room-specific or recurring issues

We started getting feedback about a noisy heating unit in Room 4 within the first week of using Document. We fixed it immediately — that room would have got three one-star reviews over the summer otherwise.

Marcus D. Guesthouse Owner

Suggested categories

Room cleanlinessComfort & amenitiesCheck-in experienceStaff friendlinessBreakfast / diningValue for money

Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.

Start free for Hotels
🏋️

Gyms & Fitness Studios

Understand member satisfaction and reduce churn

Member churn is the biggest challenge for gyms and fitness studios. Members rarely cancel because of one bad experience — it's usually a slow accumulation of unresolved frustrations. Document gives members an easy way to share concerns so you can address them before the cancellation decision is made.

How Gyms businesses use Document

  • QR code poster at the gym entrance and in changing rooms
  • Monthly satisfaction check-in link sent to members
  • Class-specific feedback form linked from booking confirmations
  • Dashboard tracking of equipment and cleanliness complaints

We used to lose members and have no idea why. With Document, we started seeing patterns — equipment was the main issue. We prioritised maintenance based on the feedback and saw retention improve over the next quarter.

Tony R. Gym Manager

Suggested categories

Equipment availabilityCleanlinessClass qualityStaffOpening hoursValue for money

Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.

Start free for Gyms
🎪

Events & Venues

Collect real-time event feedback and improve the next one

Event feedback is uniquely time-sensitive — impressions fade quickly after an event ends. Document lets you collect feedback during or immediately after an event, while the experience is still vivid. This makes the data richer, more actionable, and more representative.

How Events businesses use Document

  • QR code on event programmes, lanyards, or printed signage at the exit
  • Projected QR code during the closing remarks of conferences
  • Link sent by email or WhatsApp immediately after the event
  • Category-based feedback to assess speakers, food, venue, and logistics separately

We collected 200 feedback responses before our guests had even got home from the conference. The data shaped our planning for the next event immediately.

Lena A. Events Director

Suggested categories

OrganisationSpeakers / performersVenue comfortFood & drinkNetworking opportunitiesValue for money

Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.

Start free for Events

Whatever your industry, Document is free to start

No credit card required. Create your organisation, get your QR code, and collect your first piece of feedback today.