Use Cases
Document works for every industry
Whether you run a café, a clinic, a gym, or a hotel — if you serve customers, you need to know what they think. Here's how businesses like yours use Document.
Restaurants & Cafés
Know what customers think before they leave a review online
For restaurants and cafés, reputation is everything. One wave of negative online reviews can take months to recover from. Document gives you a chance to hear customer concerns directly — and fix them — before they become public.
How Restaurants businesses use Document
- Table cards with a QR code so customers can give feedback right after eating
- Printed receipt footers with a short URL for post-visit feedback
- Counter posters at the coffee pickup point in cafés
- Weekly dashboard reviews as part of the Monday management meeting
“We set up Document in 5 minutes and had our first feedback response within an hour. Now we review the dashboard every Monday morning — it's become part of how we run the restaurant.”
Sarah K. — Café Owner
Suggested categories
Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.
Related reading
Read our restaurant feedback guideHealthcare & Clinics
Improve patient experience and build lasting trust
Patients who feel heard are more likely to follow treatment plans, return for follow-up care, and recommend your practice. Document helps clinics, GP practices, dental surgeries, and physiotherapy centres understand the patient experience without creating administrative burden.
How Healthcare businesses use Document
- Anonymous QR code posters in waiting rooms — patients scan while waiting
- Reception desk cards handed to patients on check-out
- Post-visit link sent by text or email 24 hours after an appointment
- Dashboard monitoring for patterns in wait time complaints or communication clarity
“The real-time dashboard is a game changer. We caught a recurring complaint about our appointment booking process and fixed it within a week. Patient satisfaction scores improved measurably the following month.”
Dr. James O. — Clinic Manager
Suggested categories
Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.
Related reading
Read our healthcare feedback guideRetail Stores
Understand the in-store experience and reduce silent churn
Most unhappy retail customers don't complain — they just don't come back. Document helps you capture the feedback that would otherwise disappear. Whether you run a boutique, a pharmacy, or a multi-location chain, understanding the in-store experience gives you a real competitive edge.
How Retail businesses use Document
- QR codes at the checkout counter for immediate post-purchase feedback
- Fitting room cards inviting feedback on the browsing experience
- Dashboard filtering by day of week to identify staffing-related patterns
- Monthly team briefings using aggregated feedback data
“Our team loves the QR code posters. Customers actually scan them — we get 20–30 responses a week without any follow-up effort from our side.”
Priya M. — Retail Operations Lead
Suggested categories
Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.
Related reading
Read our QR code placement guideHotels & Guesthouses
Catch in-stay issues before they become one-star reviews
Online reviews on booking platforms can make or break a hospitality business. The problem is that guests often don't mention issues until they check out — and by then it's too late to fix them. Document lets guests share concerns mid-stay, giving you the chance to respond and recover the experience in real time.
How Hotels businesses use Document
- QR code card placed in each room alongside the welcome information
- Check-in desk card inviting feedback during the stay
- Check-out feedback link printed on the bill or sent via email
- Dashboard monitoring for room-specific or recurring issues
“We started getting feedback about a noisy heating unit in Room 4 within the first week of using Document. We fixed it immediately — that room would have got three one-star reviews over the summer otherwise.”
Marcus D. — Guesthouse Owner
Suggested categories
Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.
Related reading
Read our guide to acting on negative feedbackGyms & Fitness Studios
Understand member satisfaction and reduce churn
Member churn is the biggest challenge for gyms and fitness studios. Members rarely cancel because of one bad experience — it's usually a slow accumulation of unresolved frustrations. Document gives members an easy way to share concerns so you can address them before the cancellation decision is made.
How Gyms businesses use Document
- QR code poster at the gym entrance and in changing rooms
- Monthly satisfaction check-in link sent to members
- Class-specific feedback form linked from booking confirmations
- Dashboard tracking of equipment and cleanliness complaints
“We used to lose members and have no idea why. With Document, we started seeing patterns — equipment was the main issue. We prioritised maintenance based on the feedback and saw retention improve over the next quarter.”
Tony R. — Gym Manager
Suggested categories
Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.
Related reading
Read our dashboard guideEvents & Venues
Collect real-time event feedback and improve the next one
Event feedback is uniquely time-sensitive — impressions fade quickly after an event ends. Document lets you collect feedback during or immediately after an event, while the experience is still vivid. This makes the data richer, more actionable, and more representative.
How Events businesses use Document
- QR code on event programmes, lanyards, or printed signage at the exit
- Projected QR code during the closing remarks of conferences
- Link sent by email or WhatsApp immediately after the event
- Category-based feedback to assess speakers, food, venue, and logistics separately
“We collected 200 feedback responses before our guests had even got home from the conference. The data shaped our planning for the next event immediately.”
Lena A. — Events Director
Suggested categories
Categories let customers tag which area their feedback relates to, making it easier to spot patterns in your dashboard.
Related reading
Read our guide to writing great feedback formsWhatever your industry, Document is free to start
No credit card required. Create your organisation, get your QR code, and collect your first piece of feedback today.
